Trademark Class 35: Advertising and Business Services
Last updated: 20 June 2025
Trademark Class 35 covers services related to advertising, business management, administration, office functions, and the bringing together of goods/services for retail purposes. This class protects brands in the marketing, business services, and retail sectors.
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Classes Overview (1–45)
Trademark Registration Plans
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₹999 per class
Trademark search
Application
preparation
Filing with USPTO
Email support
Basic monitoring
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Comprehensive
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Attorney review
Response to office
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6-month monitoring
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Overview
Trademark Class 35 includes a wide range of services essential for business operations and marketing activities. This class covers advertising services, business administration, organizational consultancy, and retail services that connect sellers with potential customers.
It includes both traditional and digital marketing services, business management assistance, and various office support services. Registering under Class 35 helps secure exclusive rights for businesses providing these essential services in today's competitive commercial environment. For more details, visit the official website of Intellectual Property India.
Key Services Under Class 35
- Advertising & Marketing: All forms of advertising and promotional services
- Business Management: Organizational and administrative services
- Retail Services: Bringing together goods/services for retail purposes
- Office Functions: Various administrative and support services
- Personnel Services: Recruitment and human resources management
- Commercial Information: Business data compilation and analysis
Services Classified Under Class 35
Administrative processing of purchase orders
Advertising and publicity services
Advertising by mail order
Rental of advertising time on communication media
Rental of advertising space
Production of advertising films
Advertising agencies and publicity agencies
Auctioneering services
Bill-posting and outdoor advertising
Rental of billboards [advertising boards]
Book-keeping and accounting services
Business management of reimbursement programs
Providing business information via websites
Business research and investigations
Business appraisals and information services
Business project management services
Business management for freelancers and professionals
Business management of athletes and artists
Business management of hotels
Business inquiries and assistance
Business efficiency expert services
Business organization and management consultancy
Professional business consultancy
Business auditing services
Commercial information agencies
Commercial intermediation services
Provision of commercial contact information
Commercial or industrial management assistance
Licensing administration for goods/services
Consumer advice and commercial information
Compilation of statistics and information
Computerized file management
Cost price analysis services
Data search in computer files for others
Demonstration of goods for advertising
Design of advertising materials
Direct mail advertising
Dissemination of advertising matter
Distribution of samples
Document reproduction services
Drawing up of statements of accounts
Economic forecasting services
Employment agency services
Import-export agency services
Invoicing services
Layout services for advertising purposes
Online marketplace services
Online advertising on computer networks
Marketing studies and research
Marketing services
Modelling for advertising or sales promotion
Negotiation of commercial transactions for third parties
News clipping services
Arranging newspaper subscriptions
Office machines and equipment rental
Opinion polling services
Organization of fashion shows for promotion
Organization of trade fairs and exhibitions
Outsourced administrative management
Outsourcing services (business assistance)
Pay per click advertising
Payroll preparation services
Personnel management consultancy
Personnel recruitment services
Rental of photocopying machines
Photocopying services
Presentation of goods on media for retail
Price comparison services
Procurement services for other businesses
Psychological testing for personnel selection
Public relations services
Publication of publicity texts
Publicity material rental
Radio advertising services
Business relocation services
Retail/wholesale services for pharmaceutical goods
Sales promotion for others
Rental of sales stands
Search engine optimization services
Secretarial services
Shop window dressing services
Shorthand services
Sponsorship search services
Arranging telecom service subscriptions
Systemization of information into databases
Tax filing and preparation services
Telemarketing services
Telephone answering services
Television advertising
Transcription services (office functions)
Typing services
Updating and maintenance of computer databases
Updating of advertising material
Rental of vending machines
Website traffic optimization
Word processing services
Writing of resumes/CVs
Writing of publicity texts
Services Not Classified Under Class 35
Actual retail sale of goods (classified with the goods)
Financial services (Class 36)
Legal services (Class 45)
Educational services (Class 41)
Scientific research services (Class 42)
Computer programming (Class 42)
Engineering services (Class 42)
Transportation services (Class 39)
Travel arrangement (Class 39)
Insurance services (Class 36)
Real estate services (Class 36)
Construction services (Class 37)
Repair services (Class 37)
Telecommunication services (Class 38)
Food/beverage services (Class 43)
Temporary accommodation services (Class 43)
Medical services (Class 44)
Veterinary services (Class 44)
Beauty care services (Class 44)
Agricultural services (Class 44)
Entertainment services (Class 41)
Publishing services (Class 41)
Translation services (Class 42)
Artistic creation (Class 41)
Photography services (Class 41)
Security services (Class 45)
Personal social services (Class 45)
Charitable services (Class 45)
Franchising consulting (Class 35) but actual franchising services (Class 36)
Actual product design (Class 42)
Technical testing/inspection (Class 42)
Architectural services (Class 42)
Interior design services (Class 42)
Intellectual Properties You Should Trademark Under Class 35
- Brand Names: Names of your advertising agency, business consultancy, or retail service
- Logos: Distinctive symbols representing your business services
- Slogans: Catchphrases associated with your marketing or business services
- Service Marks: For distinctive service offerings in business management
- Trade Dress: The distinctive visual appearance of your service packaging
- Marketing Campaigns: Unique advertising concepts with brand recognition
- Retail Concepts: Unique marketplace or retail service models
Why Register Under Class 35
- Exclusive Rights: Protect your service brand in the competitive business services sector
- Brand Recognition: Establish your identity in advertising, retail, or business consultancy
- Market Expansion: Secure your position when expanding service offerings
- Legal Protection: Ability to take action against service mark infringement
- Asset Value: Service trademarks can become valuable business assets
- 10-Year Protection: Renewable protection for your service brand
- Begin your trademark registration process with TMZON to protect your business services brand.
Registration Process
- Before registering under Class 35, verify your service mark availability using our Trademark Search tool.
- Service Mark Search: Comprehensive search for similar service marks
- Application Preparation: Gather service descriptions and documentation
- Filing: Submit your service mark application
- Examination: Trademark office reviews your service mark
- Publication: Service mark published for opposition
- Registration: Obtain protection for your service mark
- Maintenance: Renew your service mark protection periodically
Why Choose TMZON
- Service Industry Expertise: Specialized knowledge in business service trademarks
- Comprehensive Searches: Thorough clearance for service marks
- Streamlined Process: Efficient handling of service mark applications
- Global Protection: International service mark registration
- Ongoing Support: Monitoring for service mark infringement
- Cost-Effective: Competitive pricing for service businesses